We’re often asked what we think about an idea or a product well before we fully understand the business challenges and market opportunity. Experience has taught us that it doesn’t matter whether or not we think an idea is good. Most ideas and businesses fail because of poor execution and one of the primary culprits in that regard involves marketing. Many projects lack a basic understanding of promotion and advertising, with little thought given to growth or to the development of a marketing plan. Our goal is to function as an extension of your marketing team and to align our interests with yours. We work with your media accounts and use industry-standard technology to avoid traditional agency lock-in.
We know the importance of planning for success. Because of this, we incorporate traditional tactics like search optimization and social media marketing, coupled with a testable, repeatable growth hacking strategy to target users and to increase engagement levels and conversion ratios. We also work with some of the most trusted publishing partners on the Web to rapidly launch new properties and increase traffic and loyalty.